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What makes Rescue Beauty nail polish so special?
I wanted to create a nail polish that met my Trifecta of standards - durability, amazing colors and were free of DBP, Formaldehyde and Toluene. And after two and half years and endless trips to the lab, we'd created our perfect nail polish formula.
But is it really long-wearing?
Since my husband and I opened Rescue in 1998, over 70% of our clients are regulars who faithfully come in, week after week. No doubt we would not have such client loyalty unless our nail polish consistently outperformed other brands.
I personally wear our colors exclusively to test the durability-and yes, I even do terrible things like scrap off labels with my nails, packing boxes, and using them cleaning agents with harsh chemicals. And I still get 7 to 9 days of chip-proof wear.
Tell us about your 3-step system.
Our three step system is a staple in all of our nail services - a great basic fool-proof foundation that supports the polish, while keeping your nails healthy. It primes your nail bed, creates a smooth surface for polish and then protects your color with diamond-hard glossy shine.
Why $18.00?
Simply put, we are a privately owned small business. And while that's the American dream, is also means that I'm the one who actually answers every e-mail, creates the colors, and gets them on the shelves.
Our motto is "Quality, not quantity." And to that end, we don't settle for shortcuts. I literally hand-mix the colors in our house rather than settle for stock colors that the lab creates for their version of seasonal trends.
It takes days-sometimes weeks-testing colors on our lovely United Nations staff and tweaking them until they look equally great on all skintones. Once we've created the ideal shade, it often takes several rounds with the lab until they get it right.
And while you may not care about how your polish is made, you do care about the color. Since we launched our polishes in 2002, we've been pretty trend savvy, often beating the department store and drugstore brands to the market with the chicest, "it" colors.
So why $18 a bottle? Impressive wear-ability, exacting standards of quality and amazing colors - all made with tender loving care by beauty and fashion experts who think great style should start at your fingertips.
Believe me, you're not financing our yacht on the Mediterranean or a Swiss bank account in Zurich. If our polishes and services are a bit pricier, blame it on me. We never reuse any nail files or even a buffing block. Every tool is sterilized in an autoclave after every use. Our technicians use hand sanitizer and wear fresh gloves for every pedicure, none of the waxing sticks are double dipped - I'm that much of a germ-a-phobe. It costs more, but I wouldn't operate any other way.
Hopefully someday when we grow up and have thousands and thousands of distribution locations and there's a Rescue Beauty Lounge on every corner instead of a Starbucks , we will be able to lower the cost of our nail polish and services. But until then…we remain committed to being the best.
Why are your shipping so darn expensive?
Shipping takes a huge amount of man/woman power and supplies are super expensive. We do not make money on shipping, we actually lose money when some savvy clients order 15 bottles of nail polish and it's still $8.50 for shipping.
FedEX charges a pretty penny for their shipping fee versus the good old US Postal Service, however, USPS provides no support, customer service or tracking. Our customers come first -which is why we give you fast shipping times and customer service that actually replies and helps you trouble shoot any situation. We do everything in-house rather than through a fulfillment center where you have to wait at least 48 hours to ship.
International shipping involves so much paper work online -"Yes! It's a PAIN!" There I said it! But hey, we have tons of enterprising cost-conscious customers who pool their orders among friends so they just pay a single flat-rate domestic shipping cost.
I'm exhausted just reading this! Is it all worth it?
It's true. I work ridiculous hours, often seven days a week. And some days, I do ask myself that exact question. But then every now and then I'll get an e-mail from a client who LOVES our nail polish or is thankful for the quick shipping. Many of our loyal clients actually e-mail me in excited anticipation of our newest colors and their launch date.
Maybe this story sums it all up. I just met a 65 years old client who wears Grunge and Stormy. "Honey, I get so many compliments I'm hipper than my daughter!" she said, "I gave up on trendy clothes but why not have fun with your nails? I get stopped all the time..." She wiggled her fingers in glee.
If our polishes can make someone this happy, confident and hip for $18.00 a bottle, I can sleep peacefully at night with huge smile on my face....
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